As London’s legendary private members club, Genavieve.Co consulted as brand PR to tailor the ultimate British Member “Royals Club” to Hong Kong. Boujis was celebrating at the time its decade with a launch into its first international space in Asia, Hong Kong. Genavieve.Co established the staff’s look and feel, partnered with British designer Timothy Oulten for interiors and fashion designer Anthony Hill for bespoke Boujis waistcoats. Created a membership pack, built a membership committee with Hong Kong’s finest VIP’s including: Sir David Tang and Cat Street Gallery Owner Mandy D’abo. Attracted a database of 100+ new members and corporate partnerships with LVMH and fashion brands. Created the Boujis Season of Asia with pop ups at the Singapore Polo Club and at the Singapore F1, further driving the brand name into the Asia playground.