G-Vine 1495

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Euro Wines approached Genavieve.Co to project the oldest gin recipe on record in the world into Asia. The objective was to set the wine business into Hong Kong with this unique story and stimulate buzz and press coverage in drinks and luxury titles. Genavieve.Co invented an event with theatrical elements in a French setting at Le Boudoir, Hong Kong. Combining the G’Vine treasured spirit and artfully designing a gastronomic pairing with a local French Chef, the event achieved coverage both regionally and internationally and succeeded in driving traffic to the online auction.

Project details:
  • Client: G-VINE 1495
  • Category: , ,
  • Date: June 2015
  • Website: http://g-vine.com/