Ahead of its celebration of 25 years, Genavieve.Co was appointed to represent Jan Logan in Hong Kong at their new store in IFC. This was a standout soft launch with a fashion shoot on the IFC roof showcasing the new Barcelona Collection to enhance its resonance and appeal to Hong Kong. During the event, Genavieve.Co set-up media 1 on 1’s, live filming with Gafencu TV and had a strong lift in social media coverage. Extended the Wan & Wong partnership and PR’d the story into the Hong Kong Fashion Week. Jan Logan featured in the catwalk show, projecting the brand into the heart of the fashion scene in Hong Kong. Genavieve.Co grew consumer following, coordinated celebrity dressing and secured ongoing product placements.