Representing Hong Kong Land’s leading mall Landmark, Genavieve.Co was enlisted to boost the PR coverage for this famed shopping destination. Showcasing the world’s most exclusive brands in Central Hong Kong, “Landmark Exclusives” was established as a regular press platform to communicate the luxury brands within the mall. A themed monthly campaign was created incorporating the 80+ world-class brands in fashion and lifestyle. Genavieve.Co collated, wrote and angled the themes into the media, led photo-shootings and brand liaison for loan and comment. The team worked day-to-day with the luxury brands from China Tang, Central Weddings, Hackett to De Beers and more. During the six month period the team achieved over 4 million HKD of coverage and secured top spots on prime time TV together with securing the cover of KEYPAD Magazine with the iconic twins Charlene Choi & Gillian Chung dressed by Landmark.

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