Genavieve.Co coached visionary wellness guru Nealy Fischer, founder of MAYYA Movement to bring to life her new urban wellness solution for Hong Kong. Core to the mission was how to gain awareness and intrigue on a topic less focused on by city dwellers, how to build fan base and advocacy, prompt active involvement, strike up brand collaborations and establish it as the-first-of-its-kind platform. Genavieve.Co spearheaded the campaign strategy to educate and inspire media to share this innovative approach to wellbeing. The team collaborated with the W Hotel to curate and PR a two day wellness stay-cation featuring global experts Mark Hyman and Lauren Zander, the event attracted 150 consumers. Director Genavieve further established a dynamic VIP talk at The Upper House on the topic of wellness in the city and joined founder Nealy to facilitate this inspiring topic together with the global experts. During the six month campaign significant press coverage was achieved in travel, business and lifestyle media, including Baccarat Hong Kong Magazine and SCMP. Genavieve.Co went on to advise on the formation of Nealy’s next passion project The Flexible Chef.