In celebration of Missoni’s 1st anniversary of Elements Boutique, Genavieve.Co created a media relations programme for the 3rd Generation of the Missoni’s visit to Hong Kong. Genavieve.Co instigated a photo-shoot, ten top tier media interviews, a cocktail event and a high profile dinner. Attendees included style icon Grace Lam and fashion maverick Tina Leung. Media briefings and in-store ideas were injected to ensure this iconic family was well-represented in the fun company of the “it” generation of Hong Kong at W Hotel.

Project details:
  • Client: Missoni
  • Category: ,
  • Date: May 2014
  • Website: http://www.missoni.com/hk