Played a key part in spearheading Jaguar’s return to racing in Hong Kong with the all new I-TYPE, Jaguar’s first electric Formula E car. Crafted the PR strategy, network and event components. Staged an international press conference and series of events for 150 media from all around the world. Off the circuit as Jaguar Land Rover’s event arm in Hong Kong, Genavieve.Co produced a themed dinner at the exclusive Hong Kong Club and collaborated with hotel partner Mandarin Oriental Hong Kong to stage a unique “Meet the Drivers” brand experience. Secured trackside interviews with drivers and car enthusiast and British celebrity David Gandy. Established new brand relationships and secured a strong press footprint in Chinese and English press. Throughout the week, Genavieve.Co oversaw VIP arrivals and the limousine transfer logistics between each activity.