Continuing Jaguar’s return to racing in Hong Kong with the all new I-TYPE 2, Jaguar’s second electric Formula E car. Crafted the PR strategy, engaged with a Hong Kong tai chi master for a PR activation, network and event components. Staged an international press event for media from around the world to meet the new Panasonic Jaguar Racing driver Nelson Piguet Jr., with Mitch Evans and the reserve driver Ho-Pin Tung. Off the circuit, secured trackside interviews with the drivers and Global Team Director James Barclay, some of the highlights include CNBC, SCMP, Apple Daily, Hong Kong Tatler, On.cc, Forbes and Ming Pao. During the event, Genavieve.Co hosted global influencer Elle Icon Lee and oversaw VIP arrivals and the limousine transfer logistics between each activity.