Hong Kong Polo Team

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As the official PR brand for the Hong Kong Polo Team since its inception in 2014, Genavieve.Co have strived alongside Asia World Polo in #bringingpolobacktoHong Kong. Key deliverables have seen: the securing of team sponsors, attracting fans, establishing media coverage and harnessed support from the Hong Kong Jockey Club. Highlight sponsors have included: Jaeger Le-Coultre, Jet Solution Aviation Group, Stanley Gibbons, Royal Salute, Macey & Sons – Art, Antiques and Auctions, Armand de Brignac and #Legend Magazine (as media partner for the Polo After Dark event). On-going, Genavieve.Co have crafted the team strategy to help return the “sport of kings” to the people of Hong Kong and inject a season event for Asia’s World Class City. Upcoming, Genavieve.Co and Asia World Polo will be hosting a beach polo event at the harbour front space in 2018.

Furthermore Genavieve.Co has been building a responsible “HKPT Green Agenda” to and an “HKPT Educational Polo Class” for the next generation of the team. Genavieve.Co have worked to promote the good work of the team’s chosen charity Riding for the Disabled and annually, Genavieve.Co have produce the end of season party and fundraiser “Polo After Dark”, now in its 4th year. Attracting VIP guests the event generates leading lifestyle press coverage through the party, player profiling, social content and accelerates the fan base for this FIRST EVER polo community and team for Hong Kong. Director Genavieve sits on the board of the Hong Kong Polo Club.

Project details:
  • Client: Asia World Polo Limited
  • Category: , ,
  • Date: 2014 - Present
  • Website: www.asiaworldpolo.com