Macey & Sons – Art, Antiques and Auctions

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As one of foremost art specialists within the areas of art brokerage and auctioning, Genavieve.Co has been growing the Macey & Sons – Art, Antiques and Auctions brand in Hong Kong. Directing on brand strategy, naming new gallery space Lot88 and enthusing local and international media, Genavieve.Co ultimately help drive customer acquisition within local and expatriate circles. Supporting talks and initiatives in educating and enthusing on the subjects of art for investment and more recently in guiding the team in the formulation of a new Classic Car and Hypercar division.

Through its networks, Genavieve.Co actively introduces new contacts and collaborations to Macey & Sons to potentially grow the number of buyers and enthusiasts. Highlight events include the Macey & Sons Valuation Day with new strategic partner Lyon & Turnbull from the UK, renowned for appearing in the BBC’s Antiques Roadshow TV programme and Asia Contemporary Hong Kong. Genavieve.Co manages the media strategy and social media platforms and more recently has instigated a new partnership with the Sovereign Art Foundation.

Project details:
  • Client: Macey and Sons - Auctioneers and Valuers Limited
  • Category: , ,
  • Date: 2016 - Present
  • Website: www.maceyandsons.com