Diageo 2015 World Class Cocktail Competition HK & Macau

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Genavieve.Co led the trade and consumer PR elements of the Diageo 2015 World Class Cocktail Competition. Genavieve.Co collaborated with UBER, Aqua Hong Kong, ZUMA and the best bars and bartenders in Hong Kong and Macau to communicate the competition. Genavieve.Co delivered six events and media 1-1’s, injected new consumer touches to bring a truly world class cocktail experience to Hong Kong consumers. Key highlights included a dim sum and cocktail pairing night for consumers at Duddell’s and viral videos.

Project details:
  • Client: Diageo Reserve World Class
  • Category: , ,
  • Date: 2015
  • Website: https://www.theworldclassclub.com/