Porterhouse by Laris

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Created a brand PR plan for Eclipse Hospitality Group for their collaboration with China’s most famous Western chef David Laris for the restaurant Porterhouse by Laris in iconic LKF’s California Tower by Alan Zeeman. The restaurant represents a definitive steak and seafood experience. Genavieve.Co conceived the campaign idea #MeatMeAtPorterhouse and led social media engagements, managed press, interviews, TV opportunities, photo shoots and a foodie blogger workshops. Notable highlights included producing a video series “Porterhouse Productions” with “I AM Productions” and generating over 120 pieces of media coverage. Genavieve.Co led the grand opening, which was attended by 400+ notable guests. Other initiatives masterminded for the team included a concept for late night dining, brand in hand items and securing prime time TV coverage with Phoenix TV reaching over 8 million viewers.

Project details:
  • Client: Eclipse Hospitality Group
  • Category: , ,
  • Date: 2015 - 2016
  • Website: www.porterhousehk.com