Launched the couture perfume house into Asia exclusively with Lane Crawford. Staged an event at the Platinum Suite to top VIP’s, instigated a Flash On! Magazine partnership. Created a perfume adventure, linking the perfume notes to a Parisian tea. Worked with French chef of IFC’s French Window. Achieved 50+ beauty placements plus front page of The China Daily succeeding in broadening the awareness into mainland China ahead of Piguet’s move to Shanghai. Set up partnership with Le French May, The French Consulate & The Royal Hong Kong Yacht Club with exposure at The China Club & an Edith Piaf little black dress exhibition at the festival’s opening at City Hall.