Sambag

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Adored by Nicole Kidman and Elle Macpherson, Genavieve.Co launched the first international store for Australian fashion brand Sambag. Invented a “Spring into Sambag” campaign launch to fashion media and a blogger shoot competition. Partnered with Sassy Hong Kong to create consumer events to drive footfall and initiated a limited edition “Sambag & Sassy in the city bag”. Generated fashion TV, TVB and Dolce Vita coverage as well as creating corporate shopping nights with Australian brands: Macquarie, Angels for Orphans and Mr & Mrs Smith.

Project details:
  • Client: Sambag
  • Category: ,
  • Date: 2012 - 2014
  • : https://www.sambag.com.au/