Genavieve.Co were approached by creative agency Romelle Swire from the UK to launch Tamara Ecclestones ‘Show Beauty’ hair brand into Hong Kong at Joyce. Genavieve.Co curated a high profile brand launch at the W Hong Kong. Managing everything from concept, production, guest list and on-site styling to on the night event management. The execution balanced the story telling of the “outside the bottle” image and benefits of the product and led to popular reviews and new listing requests. Genavieve.Co secured a variety of Hong Kong top beauty editors and bloggers to attend and enlisted F&B brands and music artists to further accentuate this stunning collection of beauty products by Tamara. Rich post event coverage was generated in a wide range of publications in the UK and in Hong Kong.