Since its launch in 2015, SOHO 189 Art Lane has become a cultural destination for the city’s next generation of innovative and artistic spaces. Instigated by patron of art Ms Cissy Pao, President of Cornes World Company Limited, the concept follows in the success of her Ferguson Lane, Shanghai. Genavieve.Co was appointed working with Levina Li and 3 Degrees to launch the space to VIPs, brands and media. Collaborating with the contemporary galleries Pearl Lam, Leo Gallery and Galerie Huit a launch party was staged to set this new enclave in Sai Ying Pun for art lovers in the city. Genavieve.Co supported the grand opening by leading the event creative, curating the guest list and securing appropriate brand collaborations from Absolute Vodka to local #madeinhongkong brands such as Nice Pops. Over 1200 media and VIP guests revelled in the event, which was captured by Crazy Rouge and featured in Hong Kong Tatler.