The Bellbrook

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This marked the first project with world acclaimed Chef David Laris. Of Greek & Australian origin Genavieve.Co was referred to David through Swire Properties in Hong Kong to be the brand PR for his latest F&B venture: The BellBrook Bistro by Laris. Genavieve.Co designed the brand plan and consumer touches, launch party and a yearly programme of activations around theme of its roots and the culinary adventures. Liaised the partner group Dining Concepts. Engaged over 100 influencers and achieved £6 million HKD of press coverage regionally and internationally. The success of this project led to many more with David Laris Creates and the Eclipse Group which fronted David’s next foray into Hong Kong, Porterhouse by Laris.

Project details:
  • Client: CACHET Hotel Group
  • Category: ,
  • Date: 2013
  • Website: http://www.diningconcepts.com/bellbrook