Consulted on a new concept for Hong Kong: an indoor cycling studio founded by Margaret Davidge-Pitts TORQ CYCLE. Genavieve.Co created a campaign to set the fitness space as the “TORQ” of the town. Driving curiosity and customer trial and acquisition the team inventing consumer mechanics and unique talking points to deliver heightened press coverage and TV in over 40 media titles, including SCMP who listed it as“the fitness solution for HK life” and a position in the Wallpaper City Guide for Hong Kong. Genavieve.Co hosted consumer evenings with lifestyle titles such as HK Magazine and Sassy Hong Kong and oversaw ad spaces and spots on the high populated escalator. Curated fun themed classes to increase consumer sign up’s: “Time to TORQ up the market!” which appealed to early businessmen who would watch the stocks whilst working out! Collectively TORQ was firmly established as the best no fuss exercise experience in town.