Vestiaire Collective X The Landmark Mandarin Oriental

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G.Co acted as the instigator and project director on a collaboration between Vestiaire Collective, The Landmark Mandarin Oriental and luxury luggage makers Globe-Trotter. G.Co curated a bespoke trunk with 12 rare vintage and pre-loved luxury fashion accessories, from 1920s to present day including Hermes Birkin, Dior clutch, etc. Approached global influencer Tina Leung to curate the pieces alongside Fanny Moizant, co-founder of Vestiaire Collective. Guests who book LMO’s new Entertainment Suite will have access to the trunk, borrowing items with a view to purchasing, enabling Fanny and Tina to “style them during their stay”. G.Co invited a celebrity and fashion influencer network to the launch of the five month collaboration. G.Co additionally approached top Hong Kong fashion influencers to gift exclusive staycations in the Entertainment Suite, achieving luxury lifestyle print and online coverage.

Project details:
  • Client: Vestiaire Collective
  • Category: , ,
  • Date: November 2017 - March 2018
  • Website: www.vestiairecollective.com