Vestiaire Collective X Toni Garrn Supermodel Charity Sale

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G.Co PR’ed the Vestiaire Collective X Toni Garrn global online charity sale “Girl Empower”, which saw icons and supermodels around the world donate pre-loved items from their closet. International global icons donated to the campaign, a few of the highlights include Kate Moss, Gisele Bundchen, Naomi Campbell and Karlie Kloss. In Hong Kong, G.Co engaged with celebrities and top models: Amanda S, Louise Wong, Cara G, Angela Yuen and Jeannie Chan to also donate to the cause. G.Co also engaged with 18 select fashion influencers in Hong Kong to gift the Girl Empower tee designed by Bella Freud to increase awareness in the region and drive traffic to the sale. 100% of all proceeds went to the Toni Garrn Foundation that helps and empowers girls in Africa. G.Co achieved 20 luxury lifestyle print and online coverages with #Legend, Hong Kong Tatler, Apple Daily Deluxe, China Daily Lifestyle Premium, Ming Pao, SCMP STYLE, HKEJ, Harper’s Bazaar, Jessica, Gafencu, among others.

Project details:
  • Client: Vestiaire Collective
  • Category: , ,
  • Date: November 2017
  • Website: http://www.vestiairecollective.com/