Vestiaire Collective

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Marking VestiaireCollective.com’s first foray into Asia in Hong Kong, Genavieve.Co produced the PR Strategy and launch campaign to set Europe’s no 1 e-commerce site for pre-loved fashion into Hong Kong. Each bespoke brand experience was designed to build upon the global Vestiaire Collective community in Asia. Collaborating with The Upper House, Co-Founder of VestiaireCollective.com Fanny Moizant hosted an “Up Close…” fireside chat series with Justine Lee, Fashion Director of Hong Kong Tatler, fashion icon Bonnae Gokson and style authority Declan Chan. The launch campaign engaged Hong Kong influencers Veronica Li, Elle Lee and Justine Lee who styled into their looks pre-loved items from VestiaireCollective.com The theme “Soon To Be Yours…Curated Classics and Modern Icons” by celebrated French photographer Laurent Segretier. Vestiaire Collective crafted an exhibition of pre-loved and vintage items in the Penthouse of The Upper House, hosting a breakfast for Hong Kong Tatler VIP’s within the space. Rounding off the week, Genavieve.Co identified the Women of Hope 2017 charity for which Vestiaire Collective proudly supported, gifting unique shopping experiences to all 300 guests and presenting the awards for Eco Warrior and Global Champion. Genavieve.Co will also be launching the brand into the Singapore market in September with select consumers and media events.

Project details:
  • Client: Vestiaire Collective
  • Category: , ,
  • Date: May 2017
  • Website: http://www.vestiairecollective.com/