yoo | Hong Kong, Shanghai & Philippines

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Representing iconic brand yoo founded by Philippe Starck and John Hitchcox, Genavieve.Co PR’d the new property “Aqua de Boracay” in the Philippines. Staged an Asia media tour in Shanghai and HK. Securing over ten luxury lifestyle and national paper interviews. Sponsored the KTA (Kiting Asia) to add credibility to yoo’s resonance in Asia. Worked with the airlines ahead of the new airport opening riding on the “place to buy” with only an 80 minute flight from Hong Kong. Genavieve.Co curated a list of top 15 celebrities in HK and hosted a dinner at the iconic China Club for the founders and established new local ambassadors for the brand, resulting in new commissions. Hosted a live talk with designer in residence Steve Leung and John Hitchcox to launch the Hong Kong properties at Bank of America Tower and implemented media training for the yoo team.

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